Meet North.cloud: The Fast-Growing Tech Startup Building the Future of Cloud Spend in DUMBO

We caught up with Yassine Acoine, Co-Founder & CTO, to talk about what he and co-founder Mat Bringer are building, what’s next for North, and why they chose DUMBO as the place for their team to grow.

In a nutshell, what does North.cloud do, and what problem are you solving?

Yassine: North.cloud helps companies take control over their cloud, AI, and data spend. We're building the financial OS loved by finance, approved by engineers.

What kind of environment were you looking for in an office, and what made DUMBO feel like the right place to build your team?

Yassine: Matt and I both knew early on that the space would shape how we work, so we cared a lot about getting it right together. We wanted open space and a lot of natural light, because we'd both seen how a dead room drains a team. The piece that mattered most to us was outdoor space where people could actually work, not just step away for a few minutes.

Then there's the rooftop, which looks out over Manhattan, and when you're standing there taking in the Manhattan and Brooklyn bridges, ideas come easier. DUMBO gave us all of that, plus a whole neighborhood of people building things.

How have you designed the space to support the way your team works day to day?

Yassine: I'll give Matt the credit here, because the space is really his project. He's genuinely into design, and it shows. We went with open desks so people sit close and ideas move without friction. The feel is clean and a little bohemian, lots of plants, warmth in the chair colors, green desks that keep us tied to nature.

Matt wanted the walls to do some work too, so there are futuristic pieces and space photography that echo our brand. He commissioned Casey Rickey, a multimedia artist, to make two pieces for us: one traces our logo from the old version to the new, and the other ties us to New York, right down to the Manhattan Bridge we walk past every day.

What's something about working atNorth.cloud that people might not expect, from team traditions to the energy in the office?

Yassine: Here's one that surprises people: we all stop and eat lunch together. In most startups everyone stays at their desk and grinds through it, and we made a point of not doing that. It's an hour to actually get to know each other, and it does more for the culture than anything I could design. The other thing is how low ego the team is. Everyone genuinely gets along, and when that's true, the hard problems get a lot easier to work through.

How has being part of DUMBO’s growing tech community influenced your team in any way?

Yassine: It has, mostly in ways I didn't plan for. When you're surrounded by other startups, a casual conversation turns into a hiring lead, or an intro, or someone's war story about scaling that saves you a month. There's an unspoken understanding here that everyone's building something hard, and that makes the network feel generous instead of transactional.

What's your favorite thing about coming to work in DUMBO each day? Is there a neighborhood spot you and your team love?

Yassine: Honestly, my favorite part is the walk in. You get the bridge, the water, and that stretch of cobblestone, and it reminds you the neighborhood has a history you're now part of. As for the team, everyone loves Gair, which is right at the foot of our building, so it's become our default spot. Beyond that, we have a regular rotation of cafe favorites, including Devine'r, Butler, and Fishs Eddy.

What's next for North.cloud? Are there any upcoming projects, milestones, or initiatives you're especially excited about?

Yassine: We just released V3, which includes witha whole set of new features and a new website that gives the brand a more elevated, considered feel. What I care about most is who it helps. For engineering leaders, it takes the manual work out of optimization, so their teams stop babysitting infrastructure and get back to building.

For finance leaders, it turns cloud, AI, and data spend into something they can actually see, own, and forecast, instead of a bill that shows up after the money's gone. That's the real point: pulling all three into one place so a company finally has a single tool for it, instead of five that half connect.

Underneath that, we're past $1 billion in annual cloud spend under management and we've delivered over $300 million in direct savings to customers.